L'Elixir - #FlowerByKenzo

the first time I was introduced to the new fragrance of Flower By Kenzo, L’elixir, was during a stunning and exclusive presentation in Milan (sneak peak here and here) 

it was a worldwide preview of the 15th anniversary of the iconic Kenzo perfume and a selected group of influencers and I had the honour of receiving a very detailed presentation of the whole history of this fragrance and the beautiful artistic concept that is behind it. 

 “A woman meets a poppy. On contact, she turns into a fairy. Together, they enchant the city, put a smile on people’s face, make the world more beautiful. Such is the power of this singular, activist, fragile yet strong flower.”

this is it’s latest campaign starring their muse, Ming Xi.  
 

Do you know the bewitching power of the poppy? A precious flower, with invaluable vitality. Its bloom conceals a vibrant sensuality, revealing the essence of women, their most captivating facet.